As the lead designer for Richline Digital and Richline Jewelry, I play a pivotal role in crafting visual assets that drive online sales growth and enhance brand identity. Richline Group, a Berkshire Hathaway company, is a major player in consumer jewelry brands. My primary focus is Silpada.com, their premier silver jewelry ecommerce platform. Additionally, I design logos and branding for new jewelry lines created by Richline Jewelry for their B2B customers.